RUPERT'S WEB RULES by Adam Lashinsky

If they do end up looking smart, it will be because Murdoch figured out how to transmogrify a big old-media company into a lean, mean web machine—something none of his peers has achieved. "Rupert is doing what he's done in the past," says Larry Kramer, president of Viacom's CBS Digital Media. "He appears to be trying to get to size and scale quickly. In certain areas on the Internet, size matters. But it's got to work together."

posted by SARTRE @ 10/28/2005 07:49:00 AM